新总部墨尔本柏克街号

　　业主：Cbus地产公司、Medibank（主要租户）
　　建设地点：墨尔本
　　建筑设计：HASSELL
　　联合设计：Chris Connell 设计公司、Kerry Phelan设计事务所、Russell and George公司
　　项目规模：4.6万m2净可租赁面积，其中Medibank办公面积为2.6万m2
　　竣工时间：2014
　　摄影：Earl Carter、Peter Bennetts
　　Medibank成立于1976年，作为一家私人保险公司，目前已是澳洲最大的健康保险公司。Medibank的业务目标是促进每一个人的健康，这包括了每天在Medibank Place——其位于墨尔本滨海港区新总部办公楼——工作的人们。Medibank Place大楼不仅是一座办公大楼，也是滨海港区的新地标之一。HASSELL为整个街区进行了设计规划，重新令墨尔本CBD地区及主要车站、南十字车站，与墨尔本滨海港区体育场（Etihad Stadium）、雅拉河（The Yarra River）滨水区建立起联系。
　　从以活动为中心的工作方式转变为以健康为中心的工作方式
　　新办公场所是Medibank的重大文化变革计划的一部分，Medibank希望从总部大楼的外观上就能体现出＂为了更健康的生活＂（For Better Health）这一主要目标，为其成员、员工和社区创造更好的健康成果，这一目标推动Medibank创造了世界上最健康的办公场所之一。因此，Medibank希望打造一个＂具有活力的、会呼吸的大楼＂，鼓励员工更为协作地开展工作，激发员工的主动意识，同时创造条件让他们能够去选择如何工作、在哪里工作。
　　Medibank总部位于澳大利亚墨尔本的滨海港区，大楼共16层，Medibank自用层占了其中的9层，此区域曾被指缺少生气也无特色。因此Medibank还肩负着带动人气的功能，为滨海港区注入一些灵气。一个活跃的公共区域才能使人们乐于与朋友分享，放松身心，抑或是享受工作时的餐点。
　　这座建筑超越了传统的以活动为中心的工作方式（ABW），打造以健康为中心的工作方式（HBW），这种方法将人们的身心健康视作核心。Medibank的员工有充分的自由可以选择在哪里工作和如何工作。利用笔记本电脑和移动电话，员工可以在超过26种工作环境中进行选择——从室内安静空间和协作中心到wifi覆盖的阳台和站立的工作场所。办公场所某些区域日夜循环的照明模拟了自然光照模式，用以顺应人们的生理节奏。想要在日间进行锻炼的员工，还可利用位于地面层的多功能体育馆。毗邻体育馆的是一座花园餐厅，坐落在一间展示厨房旁边，Medibank利用这间厨房来向员工、非盈利组织和广大社区推广健康饮食。
　　建筑本身被描述为＂为了健康而建＂（Hard-wired for Health）。主入口位于柏克街的一条斜坡从街面层螺旋上升，这是Medibank专为骑车来上班的员工特别设置的，可以轻松到达自行车停放区。这个大斜坡不仅是Medibank大楼的一个象征，同时也是企业对于促进员工健康及提高员工幸福度承诺的一个兑现。
　　有生命力的、会呼吸的建筑可改变其周边环境
　　整栋大楼与办公场所都种植了大量植物。建筑内有2 300棵植物，外立面的模块化种植盒内有520棵植物，此外还有两面面向街道25m高的绿墙。
　　在办公场所内，此举帮助释放压力，改善内部空气质量，把视野从灰色转变成绿色。建筑外立面有10%都被澳大利亚本土植物覆盖，使其成为＂有生命力的、会呼吸的建筑＂，并在周边厚厚的水泥建筑城市环境中，提供了一种热情洋溢、令人轻松的环境。植物与建筑本身的曲线相结合所产生的效果营造了一种更加柔和与人性化的个性。外立面形态富有触感，而且变化莫测——与许多城市塔楼的坚实而难以穿透的本质形成鲜明对比。
　　同时，所有材料的选择都本着低排放这一最重要特性，室内的环境质量控制通过巧妙地使用自然光以及新鲜的空气来达成，使自然光尽可能多地充满各个空间，对二氧化碳的水平也会进行实时监测及控制。运用了节能灯及节能的空调暖通系统，加上全面的智能微调节系统，可以确保室内始终处于最舒适的室温。
　　Medibank Place不仅是一座建筑，更是墨尔本港区的一座新门户。通过在地面层打造吸引人的公共区域以及木制圆形剧场、咖啡厅、商店和公园，该建筑成功地给予周边社区以＂回馈＂。
　　多样设计思维打造个性与内涵
　　Medibank想要为其新办公场所实现的这种创新，意味着推行一种高度协作的设计过程。建筑师和景观设计师也为办公场所室内设计做出了贡献，室内设计师和建筑师也为公园献计献策，而所有三个专业部门都参与到了基础建筑设计中。
　　HASSELL邀请了三家迥异的设计公司——Chris Connell设计公司、Kerry Phelan设计事务所和Russell and George公司，共同合作参与坐落于塔楼中心的广场层设计，成功打造多层次的个性和内涵，激发人们用新方式与其办公场所相联系。
　　为Medibank创造价值
　　Medibank有信心这座新办公空间将通过改善生产力和提高效率来实现文化与经济价值，并通过打造呼吸式空间培养创意，激发以顾客为核心的创新。
　　初步数据显示，该建筑已经在创造价值了。在入驻四个月后，79%的员工表示他们的工作方式更加协作化，70%的员工表示他们在Medibank Place的工作方式更加健康。此外，66%的人表示他们在Medibank Place的工作效率更高，呼叫中心则已实现5%的缺勤率缩减。如Medibank 人员与文化行政总经理Kylie Bishop所说，这座建筑、办公空间和周边公共空间体现了Medibank的宗旨和价值，以及Medibank所代表的一切。
　　Medibank is in the business of promoting better health for everyone. This includes the people who come to work every day at Medibank Place， its new head office in Melbournes Docklands.
　　From activity-based working to health-based working
　　The new workplace was part of a major cultural change program for Australias largest health insurer Medibank to live its purpose to the core and create better health outcomes for its members， employees and the community.
　　That aspiratioan drove Medibank to create one of the healthiest workplaces in the world. One that goes beyond conventional Activity Based Working （ABW） to create Health Based Working （HBW） – an approach that places the mental and physical health of people at its heart.
　　Medibank employees have real freedom to choose how and where they work. With laptops and mobile phones in hand， Medibanks people can now select from more than 26 types of work settings， ranging from indoor quiet spaces and collaborative hubs to wifi-enabled balconies and places to stand and work. Circadian lighting in certain areas of the workspace mimics natural daylight patterns supporting peoples biorhythms.
　　Employees who want a more vigorous workout during the day can also make use of a multipurpose sports court at ground level. Adjacent to the sports court， an edible garden sits near a demonstration kitchen that Medibank uses to promote healthy eating to both staff， not-for-profit organisations and the wider community.
　　The building itself has been described as being ‘hard-wired for health. A ramp from the main entrance on Bourke Street spirals upwards from street level， allowing Medibank employees easy access to bike storage on their way in to work. This makes both a symbolic and practical commitment to encouraging employee health and wellbeing.
　　A living， breathing building transforms its surrounds
　　Both the building and the workplace incorporate an enormous number of plants. There are 2，300 inside the building and 520 in modular planter boxes on the fa?ade， as well as two 25-metre high street-facing green walls.
　　Within the workplace this helps relieve stress， improve internal air quality and transforms views from grey to green. With around 10 percent of the buildings exterior covered by native Australian plants， its a ‘living， breathing building that also provides a welcome relief within its heavily concreted urban surrounds.
　　The effect of the planting combined with the curves of the building itself is to convey a softer， more human character. The facade is tactile and unpredictable – a stark contrast to the solid and impenetrable nature of many city towers.
　　More than just a building， Medibank Place is a new gateway to Melbournes Docklands precinct. It succeeds in ‘giving something back to its surrounding community by creating a welcoming public precinct at ground level with a timber amphitheatre， cafes， shops and a public park.
　　Diverse design thinking creates character and meaning
　　Achieving the kind of innovation Medibank wanted for its new workplace meant driving a highly collaborative design process. Architects and landscape architects contributed to the workplace interiors， interior designers and architects to the park and all three disciplines were involved in the base building design.
　　HASSELL also invited three very different design firms – Chris Connell Design， Kerry Phelan Design Office and Russell and George – to collaborate on the design for the plaza level which sits in the middle of the tower. This succeeded in creating layers of character and meaning to inspire people to connect in new ways with their workplace.
　　Delivering value for Medibank
　　Medibank is confident its new workplace will deliver cultural and financial value through improved productivity and efficiency and will help inspire customer focused innovation by creating breathing space for ideas to grow.
　　Early signs show that the building is already delivering. Four months after moving in， 79% of employees reported they were working more collaboratively and 70% said they are healthier working at Medibank Place.
　　Whats more， 66% of employees said they were more productive at Medibank Place and the call centre saw a 5% reduction in absenteeism.
　　As Kylie Bishop， Medibanks Executive General Manager， People and Culture， puts it， the building， workplace and surrounding public space ＂epitomises our purpose and value and all that we stand for.＂
　　关于HASSELL
　　HASSELL是一家领先的国际设计专业公司，事务所遍布澳大利亚、中国、东南亚及英国。对于HASSELL设计的建筑与空间，如何让人使用与享受是评判其成功与否的标准——这些人群既包括委托设计的客户，也包括使用这些建筑与空间的人。优秀的设计旨在帮助客户满足其需求与实现既定目标，更包括人们在体验建筑与空间时的感受方式，对其内涵的体会，建立联结感与归属感。通过各家HASSELL事务所以及在公司工作的优秀人才，包括建筑设计师、室内设计师、景观设计师、城市设计师、规划师和专家顾问，使HASSELL的设计价值在全球得到贯彻。通过共同协作、优化整合的设计团队，能为客户提供最优秀的成果。客户带来的项目日益复杂，也需要建立在协作之上的文化、创造力以及创新的设计思维与实践。HASSELL开诚布公、设身处地为客户着想，确保他们的利益成为所有设计的核心所在。